The Branding of Miss Eff's..............

When I started my business nine seasons ago, I knew I wanted the farm to have a unique and creative look to it. I wanted people to come to the farm ... pick some flowers, pour themselves a glass of lemonade, eat some homemade cookies and relax. I was smart enough to realize how very different we are from other farms and businesses. But I have to admit ........ I didn't have the marketing savvy  to call it "branding".

 Fortunately for us, my interior design background and Honey's creativity has helped us limp along.  All the colors used on the farm are from a palette that we will (eventually???) use on the house.  Classic-L farmhouses .. like other Victorian houses .... give us the opportunity to use lots of shades of colors.  So the five color palette on the house can change a bit on the Summer Kitchen, the barn quilts and the out-buildings and still coordinate.




Sometimes it is silly ideas that make Miss Eff's special ......


But from parties in the corn-zebo .................... (Seriously .... why doesn't spellcheck understand that corn-zebo is a real word??)


to a bed in the garden .............



to the chickens I choose to raise ..............




to the egg cartons I order .................

I have made conscious decisions about the farm.  Sometimes, I might not have known it .... but they all had to fit our so-called marketing plan.  Victoria magazine meets Hobby Farm magazine.  Tasha Tudor meets Mary Jane Butters.  Designing Women meets Little House on the Prairie.  (Or maybe that should be Green Acres!)  

Whatever it is ..... it had to "fit"!  I could never copy another farm or business style.  I can't stray from our look, our feel and what is right for us. I may be inspired by your farm or business.  I may see an idea that would work well on the farm. But I always make it our own ... in our own way.   A swoooopy roof wouldn't fit every farm (and after the trials and tribulations that Honey has gone through .... you would be crazy to try it!!!) 

So it is with delight and pleasure and out-and-out happiness ... I get to introduce you to the soon-to-be tags in the Summer Kitchen.  Inspired by a 1930's packet of canning labels that I purchased decades ago ... for $1 ... Brad Ellis from the Orange Guy has done an awesome job of getting me exactly what I want!!!!


So ..... after I get dimensions etc to her ... my friend Jen will be creating the sign for the Summer Kitchen.  Look through Jen's delightful blog and see the beautiful vintage look signs she creates.  And to make this extra special for me ... it will hang on a curlicue sign bracket that held my father's veterinarian sign.  Before that ... my great-grandfather's doctor's office sign hung from this bracket.

Old, hand-made, creative, whimsical .......... its all part of the story of Miss Effie's.

Comments

Margaret said…
You do do well at Marketing! I live in Michigan and wish I could visit and take your cheese making class!

Perhaps a Photobucket account to post more pictures would be lovely. I do like your whimsical farm that feels that nothing can go wrong while you visit. I get this way just visiting your blog!
Teri said…
Cathy you have accomplished so much and I just burst at the seams with joy for the happiness you have in your heart! I truly am just tickled for you!! I love the Summer Kitchen tag - its just perfect! You are such an inspiration to me. When I think I'm too tired or too hot to continue to work outside - I think about all that weeding and all those flowers and all the work you do. You have inspired me to continue to find my niche and to make our place a little piece of heaven that others can enjoy too. (((hugs)))
Teri :)
Susan said…
Even more reasons I want to live closer to Iowa! What a lovely place you have made, and I bet it is even lovelier in person.
Jamie said…
Miss Eff seems to have made a mark and a market in the wonderfully quirky corners of this life. I am honored to have shared some of that space in our past. Thanks for this blog and the sweet reminders.
clink said…
Thank you so much for all the compliments.

Teri .... you need to see the back rows of the gardens ... or the gardens that haven't been touched. We have weeded and weeded and weeded. And they have won.

Jamie. Jamie. Jamie. Sisterhood is a wonderful thing. 20 years and all the laughter still "fits". (That's my story and I'm sticking with it!) I love re-connecting with you and your wonderful way with words.

Margaret and Susan .... its always a work in progress. But I'm thinking a Flicker account or something is a great idea..... I'll get on that ... in December!

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